About this privacy policy

How we use personal data

We use personal data to run and protect the site, respond to enquiries, understand how visitors engage with content about implied expectations from options, futures, and swaps, and, where permitted, communicate with you about updates or relevant information. We avoid using personal data in ways that are incompatible with these purposes without obtaining additional consent or providing clear notice, as required by law. The following list outlines typical uses in more detail.

• • To operate, maintain, and secure the site, including monitoring for misuse, technical issues, or attempts to interfere with our systems.
• • To respond to enquiries, requests, or feedback you submit through forms, email, or other communication channels.
• • To analyse aggregated usage patterns so we can improve navigation, wording, and the way we present information about implied expectations analytics.
• • To manage our relationship with you or your organisation, including record keeping, follow up discussions, and administrative tasks.
• • To send service related messages, such as confirmations, important notices, or updates about changes to this policy or other terms, where appropriate.
• • To comply with legal obligations, regulatory expectations, and reasonable requests from authorities, subject to applicable safeguards.
• • To protect our rights, security, and property, and to help prevent or investigate fraud, abuse, or technical incidents.

How we share information

We may share personal data with carefully selected service providers who help us operate the site, host infrastructure, send communications, or provide analytics. These providers are required to handle data according to contractual obligations and applicable privacy laws. We may also disclose information if required by law, regulation, court order, or to protect our rights, security, or the rights of others. We do not sell personal data. If our organisational structure changes, personal data may be transferred as part of a permitted business transition, subject to applicable safeguards.

Your data protection rights

Depending on where you live and applicable law, you may have rights over your personal data, such as access, rectification, deletion, restriction, portability, and objection to certain processing. You may also have the right to withdraw consent where processing is based on consent, without affecting the lawfulness of processing that took place before withdrawal. We will respect these rights in line with legal requirements and may ask you for information needed to confirm your identity and locate relevant records.

• • You can ask us whether we hold personal data about you and request a copy of that information in a commonly used format.
• • You can request that we correct inaccurate or incomplete personal data we hold about you, subject to appropriate verification.
• • You can request that we delete personal data about you, subject to legal or contractual obligations that may require us to retain certain records.
• • You may request a copy of certain personal data in a structured, commonly used format, and ask us to transmit it to another organisation where technically feasible.
• • Where allowed by law, you can object to certain types of processing, such as direct marketing or profiling based on legitimate interests.
• • In some circumstances, you can ask us to restrict how we process your personal data while certain questions or disputes are resolved.

How long we keep your data

We keep personal data only for as long as it is reasonably necessary for the purposes described in this policy, including meeting legal, accounting, or reporting requirements. The specific retention period depends on factors such as the nature of the information, our relationship with you, and regulatory expectations. When data is no longer needed, we take steps to delete it, anonymise it, or store it in a restricted archive where required for legal reasons.

• • If we ever offer account based access, we may collect identifiers, login details, and preference settings linked to your profile.
• • We may collect information about how users engage with explanatory content, such as which sections are most frequently viewed or revisited.
• • If you contact us, we may collect your name, contact details, organisation, and any other information you include in messages or forms.
• • If we ever process payment related information through third party providers, we will handle only limited identifiers and rely on those providers for secure processing.
• • If you consent to receive updates, we may collect information about your communication preferences and interaction with those messages.

Retention periods may vary by record type and jurisdiction. You can contact us if you want more detail about how long particular categories of data are stored.

International data transfers

Our site is operated from Canada, but some of our service providers may be located in other countries. This means personal data may be transferred to jurisdictions with different privacy laws than those in your home region. When we transfer data internationally, we aim to use appropriate safeguards, such as contractual protections, to help keep your information secure. By using the site or contacting us, you acknowledge that such transfers may occur, subject to applicable legal requirements.

• • Hosting and infrastructure services that may store or process data in data centres located outside your home country.
• • Analytics or monitoring tools that operate from multiple regions and process limited personal data for performance insights.
• • Communication tools or email service providers that route messages through international networks or servers.
• • Business continuity and backup solutions that replicate data across jurisdictions to support resilience and recovery.

Cookies and similar technologies

We use cookies and similar technologies to operate the site, maintain security, remember certain choices, and understand how visitors interact with our content about implied expectations, options, futures, and swaps. Some cookies are essential for core functions such as page navigation and form submission. Others support analytics or preferences, and may only be used with your consent, depending on your location. You can learn more about how we use cookies, the categories involved, and how to manage your choices in our separate cookie policy. Past performance does not guarantee future results, and results may vary.

You can manage cookies through your browser settings and, where available, on site consent tools. Disabling certain cookies may affect site performance or limit access to some features.

Changes to this policy

We may change this privacy policy as our services evolve, as we adopt new technologies, or as legal requirements shift. When we do, we update the effective date at the top of the policy and, where appropriate, provide additional notice, such as a banner or highlighted message on the site. Changes will apply from the date they are posted, unless otherwise stated. If you continue to use the site after updates take effect, we will treat this as acknowledgement of the revised policy, subject to applicable law.

• • We may update this privacy policy to reflect changes in our services, technology stack, or legal obligations.
• • When changes are material, we will adjust the effective date at the top of the policy and may provide additional notice on the site.
• • Your continued use of the site after updates take effect means you acknowledge the revised policy, subject to applicable law.
• • We encourage you to review this page periodically to stay informed about how we handle personal data.

Substantive changes to how we handle personal data will be described clearly, and we may ask for your consent again where required.